Digital Marketing

Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key…

Loyalty is a Number. Fandom is an Energy.

Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured….

5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to…

Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball

Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New York City for the…

Lowe’s Creates Creator Network, Partners with MrBeast for Kickoff

Lowe’s has introduced its first Creator Network, giving creators/influencers the opportunity to share project-driven stories that build affinity both for Lowe’s and…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

TJ Maxx to Award Sponsorships to 10 ‘True Original’ Women

TJ Maxx has launched the You Sponsored by TJ Maxx program, which will award 10 women designated as “True Originals” with custom…

How to Make Subscription Commerce a True Win-Win Value Exchange

SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and the few that it…

Listen Now: How DSW is Navigating a New Era of Engagement

The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and social media — not…

How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals),…

How IoT is Transforming Digital Signage in Retail

Retail is evolving rapidly, and the integration of digital signage with the Internet of Things (IoT) is opening up new opportunities for…

Retail: Why you Should Include Your Employees in Your Marketing

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this…

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