Pacsun pop-up shops will be showing up on college football game days this fall following an initial installation at the Ohio State vs. University of Texas game in Columbus, Ohio on Aug. 30. Visitors can purchase new college capsule collections and collaborations like The Wild Collective and the upcoming Hype & Vice collection, which will launch Sept. 12.
“Return to campus is one of the biggest shopping moments of the year for our audience and we wanted to show up in a more personal, meaningful way than ever before,” said Richard Cox, Chief Merchandising Officer at Pacsun in a statement. “By creating memorable, experiential activations in their backyard, we can be part of these special events and connect directly with our most loyal community.”
Here’s the Pacsun campus tailgate pop-up schedule:
- University of Georgia vs. University of Tennessee: Sept. 13 in Knoxville, Tenn.;
- University of Kentucky vs. University of South Carolina, Sept. 27 in Columbia, S.C.;
- University of Wisconsin vs. University of Michigan, Oct. 4 in Ann Arbor, Mich.; and
- University of Georgia vs. University of Florida, Nov. 1 in Gainesville, Fla.
Pacsun has operated pop-up shops at multiple events this year, including the NYC Governors Ball music festival and at Coachella. Pacsun also has hosted digital events such as a week-long TikTok Shop featuring a 24-hour livestream in July 2025.
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