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AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.

AdAdapted Direct is a self-serve solution designed to provide on-demand access to an audience of more than 110 million verified shoppers. The platform can serve targeted mobile ads to these shoppers while they are planning and making trips to the store to help brands get their promoted products into lower segments of the purchase funnel.

The new unit enables direct-to-cart ad options at more than 200 retailers, including Walmart, Kroger, Instacart and Amazon. Its goal is to help brands reach shoppers directly to boost awareness and drive purchases.

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