Price and promotion optimization solution provider DemandTec has launched Unify by DemandTec, an autonomous unified merchandising platform for retailers. The cloud-native platform was created to unify disparate data and fragmented merchandising systems, with the goal of understanding shopper behaviors holistically and driving actionable insights and prescriptive recommendations.
Unify by DemandTec aims to give retailers a 360-degree view of shopper demand across all channels to elevate AI-powered pricing, promotions and markdowns, and maximize profitable revenue growth. Retailers also can utilize direct integration with DemandTec’s Autonomous Collaboration trade network, which features more than 700 brands, suppliers and brokers.
Unify by DemandTec includes four initial applications, available together as a platform or separately: DemandTec Autonomous Pricing, DemandTec Autonomous Promotions, DemandTec Autonomous Markdowns and DemandTec Autonomous Collaboration. Some of the features of the solution include:
- Retailers can unite their disparate data sources and teams and create AI-powered unified merchandising strategies optimized across the entire product lifecycle, including pricing, promotions and markdowns;
- The ability to accelerate and streamline trade collaboration between retailers and their brand partners, to help them run personalized promotions and invest trade funds more efficiently; and
- AI-powered autonomous decisioning designed to help the platform increase user productivity across categories, channels and geographies.
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