Coveo, an experience intelligence platform, has launched Coveo for Commerce, an AI-powered solution that helps retailers offer personalized omnichannel customer interactions. The tool is designed to enhance product and content discoverability, detect buyer intent and automatically merchandise personalized product recommendations.
Coveo for Commerce connects and unifies product catalogs and product-related content to enable retailers to provide shoppers with relevant information throughout the shopping experience. Structured product catalog data can blend with unstructured content such as community reviews in order to enhance the overall journey.
Additionally, the platform can make recommendations on what decisions make profitable business sense, and recommend decisions based on the shopper’s attributes. The program can optimize suggestions in real time to help increase conversions from products with higher margins, as well as featured items.
The software also can help ensure that everything in the catalog is searchable and improve the ability to present the most relevant products first without the need to manually build rules for every possible promotion. Coveo for Commerce gathers shopper signals and applies machine learning to help predict what is most relevant to each shopper.
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