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SKUx Helps Retailers Capture First-Party Data from Engagement With Offers

SKUx has launched the Buyer (X)ccelerator, with the goal of helping retailers capture first-party data based on how consumers engage with offers. The system is designed to quantify and optimize campaign results using near real-time data to enable precise personalization and retargeting, while marketers retain all insights and PII data for future marketing initiatives.

Buyer (X)ccelerator aims to enable retailers to capture and keep insights and data into every consumer who engages with their offer across 20 different engagement factors, from initial engagement through offer redemption. Advertisers can retarget consumers who show initial interest but don’t redeem to drive sales, as well as shoppers who do redeem to drive additional sales and loyalty. They also can optimize campaign results by conducting A/B testing in near real time on variables including offer values, creative and media delivery methods.  

Retailers can still choose, design and use their creative and campaign strategies, while the SKUx platform and its Buyer (X) solution aim to make every offer serialized, secure and rich in data.

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