Tokinomo, a shopper engagement solution provider, combines light, sound and motion technology in a tool designed to help retailers drive more brick-and-mortar sales. The platform also includes an app for monitoring campaign results in real time that allows retailers to make frequent adjustments to in-aisle light and sound.
The tool aims to turn aisles into miniature theatres by directly engaging with shoppers using motion-sensing devices that detect when shoppers walk by. These displays are designed to attract customer attention and improve brand awareness to drive engagement and sales.
Tokinomo’s cloud-based dashboard gives retailers access to campaign results, including foot traffic, activations and the status of each device. These tools are aimed at helping retailers measure the results of their campaigns.
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