targeted marketing campaigns

Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Sally Beauty has teamed up with intelligent pricing platform Revionics, a division of Aptos, to optimize its pricing strategies with the aim…

Boxed To Create Targeted Hershey’s Programmatic Catalog Campaign

PebblePost, the creator of Programmatic Direct Mail, has launched a Programmatic Catalog that transforms real-time online interest and intent activity into personalized mail pieces….

New Study Spotlights Growth Potential For Pinterest-Savvy Retailers

Today’s consumers are utilizing more interactive and visual channels to learn about brands, items and trends. Pinterest, for example, is impacting how…

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