social media

Social Media Analytics Turns Customer Sentiment into Actionable Data

While many retailers may still be working to best utilize the data they currently collect —such as sales per store, region or…

New Research Says Social “Fans” Spend More

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings that social…

Latest Promos Leverage Community Engagement, Contests Into Campaigns

Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist to engage their customer…

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