product design

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns

It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so it should come as…

How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing…

Studio Proper Launches Second Generation Of Business Solutions Hardware

Studio Proper, a product design studio, has launched the newest generation of its technology solutions for businesses using Apple iPad devices, including…

Target Taps Nordstrom Exec To Fill Chief Merchandising Officer Role

Target’s year-long search for a Chief Merchandising Officer is finally over. The retailer has hired Mark Tritton to take on the role….

First Insight Launches Expanded Pricing And Marketing Solutions

An upgraded suite of cloud-based analytical tools gives retailers and manufacturers visibility into optimal price points and customer profiles ― before products…

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