multi-touch attribution

Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a…

Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A…

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