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Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with…

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping…

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp, at its annual developers…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to…

5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs…

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target…

White House Gets ‘Responsible AI’ Commitments from Amazon, Google, Meta and More

Some of the biggest names in AI — including Amazon, Google, Meta, Microsoft and OpenAI — have voluntarily agreed to a set…

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this,…

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