Meta

Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s…

TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit

TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back against accusations that the…

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of…

Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings

Following layoffs of 11,000 workers in November 2022, Facebook parent company Meta announced on March 14 that it would let go of…

Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

How Youthforia Went from Instagram to Ulta in Less than 18 Months

“Direct to consumer” is so 2022. This year, DTC has a new meaning, or at least an alternate one — “direct to…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they are. But if you…

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

Meta’s WhatsApp Takes Another Step Toward ‘Super App’ Status with Commerce Enhancements

Meta unveiled a number of updates that will make easier for users to find, message and buy from businesses on its messaging…

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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