marketing

Searching For Strategies To Manage Your Retail Brand In Google Terms

By Doron Levy, President, Captus Business Consulting You may not be aware of this, but there is a good chance that someone…

6 Big Ideas for a New Decade in Retail

By Doug Stephens, President, Retail Prophet I had coffee recently with a friend who works in the mobile technology sector. We were…

Target Uses Guest Intelligence To Drive Marketing Strategies

By analyzing customer-driven data from market basket analysis and sales by category Target Corporation is learning new ways to market and merchandise…

Taking Mobile Marketing Beyond Coupons

By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have trumpeted new technologies without…

Forecaster Points To Need To Reinvent Retail To Meet Changes In Consumption

At the turn of a new year with retail sales showing signs of life, key consumer trends are shifting. With a strong…

Video Podcast: Episode 2

The Underestimated TouchPoint Amanda is back! But, this time Sal LoSauro joins her to talk up interactivity, fitting rooms and Amanda’s article,…

New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies….

New IDC Research Shows Customer Centricity Tops Retail Priorities

First the good news: 75% of retailers believe customer-centricity is a “top three success factor” for 2009 and 80% of retailers expect…

Valentine’s Day Promos Show Love For Innovation Beyond Price Discounts

With Valentine’s Day spending projections down to $102.50 from 2008’s $122.98 figure, according to NRF, retailers were looking to spread the love…

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