Eric Best

Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. After initial success, digitally native…

Tech Vet Eric Best Joins Amperity as Chief Customer Officer

Seattle-based machine-learning marketing startup Amperity announced that Eric Best will join the company’s leadership team as Chief Customer Officer. Best brings more…

The Rise Of Shopping Ad Networks

On the heels of two announcements from Google, Mercent executives shared their insights on the future of e-Commerce in a recent webinar…

How Amazon And Google Are Driving E-Commerce

Most consumers begin the purchasing process with online or mobile research on comparison shopping sites such as Amazon and Google. In fact,…

TouchPoints TV: Eric Best, Mercent

Eric Best, Mercent Eric Best, Chairman and CEO at Mercent reports that his company serves 400 retail brands, syndicating their offers…

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