Epsilon

Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers…

Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a…

Luxury Brands Lose Half Of Their Top Customers Every Year

Luxury brands struggle to retain approximately 50% of their top shoppers every year, according to research from Epsilon and The Luxury Institute….

Retailers Need To Humble Big Data

For retailers, the “Big Data” world can be an intimidating place. Gartner Research has indicated that information volume is growing worldwide at…

The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart…

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