content marketing

How NYX Ties User-Generated Content To Commerce

Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they…

Farfetch Builds Trust And Drives Sales With Personalized Content

Only 1% of a retailer’s online shoppers will generate approximately 40% of total revenue, according to research from Qubit. Farfetch, an online…

Using Digital Place-Based Media To Target Precise Retail Demographics

Retail audiences come in all shapes and sizes, but savvy retailers know you can’t hone in on the precise target without a…

Retailers Drive Sales Using Content As A Competitive Advantage

When it comes to content, retailers are recognizing that they need to do more than just describe the products they sell. They…

Tim’s Boots Improves Conversions By 20% With Product Videos

Detailed product videos enhance the e-Commerce shopping journey by providing customers with a comprehensive view of products. This form of interactive marketing,…

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers across verticals are focusing…

Eataly Partners With Dotcom To Fulfill e-Commerce Orders

As part of an expansion of its two-year-old e-Commerce site, Eataly has partnered with Dotcom Distribution to fulfill orders and provide upscale…

ASOS Taps Mobile Apps To Share Content With Fashion-Savvy Consumers

Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content such as articles, blogs…

Johnny Cupcakes Launches New Site, Focuses On Content And Community

Johnny Cupcakes, an independent fashion merchant that sells apparel and accessories for men, women and children, has re-launched its e-Commerce site to…

MomentFeed Mobile Enables Local Social Marketing

Most retailers are responding to shifting consumer behaviors with social strategies that connect with target consumers from various touch points, including mobile….

Why Your YouTube-Focused Video Strategy Isn’t Working For You

YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting it at the center…

Walmart, PacSun & Ice.com Share Insights On Social Media Analytics

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

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