Coca-Cola

Walmart And MillerCoors Embrace Digital Customer Engagement

The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute, focused on collaboration, in-store…

Beyond Facebook And Twitter: The New Age Of Social Media In Retail

Close followers of retail in 2013 realize the importance of social media in creating effective merchandising programs. During the 102nd annual NRF BIG…

NRF Session: Coca-Cola “Opens Happiness” For Consumers And Retailers

Customer-centricity, key for increasing engagement with retail audiences, was a primary focus during educational sessions and discussion at the 2013 National Retail…

Retailers Pitch In To Help Hurricane Sandy Victims

Hurricane Sandy wrought devastation upon families and businesses along the East Coast. While many stores were forced to close, other merchants dealt…

1-800-Flowers Improves Employee Productivity With Work.com

Cutting-edge organizations are recognizing the benefits of utilizing social networking sites and more interactive communication methods to improve employee productivity and overall…

The Politics-Retail Connection

It is always at this juncture in the presidential primaries, when candidates are clawing for last minute positioning, that the election process…

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