brand loyalty

Beyond The ‘Batch And Blast’

I recently heard someone say “batch and blast is dead” — which made me think, is it really? I’ll go out on…

Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages

As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become critical to retailers and…

The Politics-Retail Connection

It is always at this juncture in the presidential primaries, when candidates are clawing for last minute positioning, that the election process…

Mobile Promotions Trump Brand Loyalty

According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75% of consumers would switch brands…

ChoiceStream Leverages Online Shopper Behavior To Target Qualified Prospective Customers

Concept: Developed during 2010, ChoiceStream’s CRUNCH solution is a custom audience targeting platform designed to help online advertisers target new prospects in a…

Facebook “Likes” Increase Likelihood Of Purchase

In the last two years, consumers have looked to their laptops and mobile phones to help finalize purchasing decisions, with an estimated…

Study: Communication Drives More Than 20% Of Customer Trust

A top concern for retailers is creating a strong brand presence and positive reputation. To achieve this, it is vital that companies…

3 Key Trends for Smarter Retail

By Rob Garf, Associate Partner and Global Retail Industry Strategy Leader, IBM Global Business Services. With the unpredictable holiday season firmly behind…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.