brand engagement

SYNQY Unveils Third-Generation Brand Engagement Platform

SYNQY has upgraded its Software-as-a-Service Brand Engagement Platform to version 3.0, enabling brands to directly integrate interactive content onto retail e-Commerce sites….

American Apparel Fosters Social Advocacy

For American Apparel — which has a core audience of Millennials and tweens — engaging, communicating and sharing information via social media…

Steel This Starbucks Card, Part Two

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire, retail industry executives get plugged…

Ralph Lauren Executive Explains How Retailers Can Stay Relevant In Light Of Marketing And Technology Shifts

Classic brands are facing the challenge of staying relevant in light of new fashion trends and emerging sales and marketing strategies. While…

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