SYNQY Unveils Third-Generation Brand Engagement Platform
SYNQY has upgraded its Software-as-a-Service Brand Engagement Platform to version 3.0, enabling brands to directly integrate interactive content onto retail e-Commerce sites. Using a network of elements referred to as “SYNQYs” that can be embedded into web sites, the solution places product promotional content onto coupon, loyalty, product listing and product detail pages without the […]
American Apparel Fosters Social Advocacy
For American Apparel — which has a core audience of Millennials and tweens — engaging, communicating and sharing information via social media is paramount to building relationships and fostering long-term loyalty. Helping to create a direct link between the American Apparel brand and its loyalists, social media “is an essential platform to articulate brand awareness,” […]
Steel This Starbucks Card, Part Two
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire, retail industry executives get plugged in to the latest news and issues with key insights from a panel of retail industry experts. When Starbucks introduced its limited edition stainless steel Metal Card in 2012 at a price of […]
Ralph Lauren Executive Explains How Retailers Can Stay Relevant In Light Of Marketing And Technology Shifts
Classic brands are facing the challenge of staying relevant in light of new fashion trends and emerging sales and marketing strategies. While they may be recognized and appreciated as “household names,” these brands will die out quickly if they don’t keep pace with their cutting-edge competitors. Ralph Lauren, for example, not only keeps up, but […]