SYNQY Unveils Third-Generation Brand Engagement Platform

SYNQY has upgraded its Software-as-a-Service Brand Engagement Platform to version 3.0, enabling brands to directly integrate interactive content onto retail e-Commerce sites. Using a network of elements referred to as “SYNQYs” that can be embedded into web sites, the solution places product promotional content onto coupon, loyalty, product listing and product detail pages without the […]

American Apparel Fosters Social Advocacy

For American Apparel — which has a core audience of Millennials and tweens — engaging, communicating and sharing information via social media is paramount to building relationships and fostering long-term loyalty.  Helping to create a direct link between the American Apparel brand and its loyalists, social media “is an essential platform to articulate brand awareness,” […]

Steel This Starbucks Card, Part Two

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire, retail industry executives get plugged in to the latest news and issues with key insights from a panel of retail industry experts. When Starbucks introduced its limited edition stainless steel Metal Card in 2012 at a price of […]