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SYNQY Unveils Third-Generation Brand Engagement Platform

SYNQY has upgraded its Software-as-a-Service Brand Engagement Platform to version 3.0, enabling brands to directly integrate interactive content onto retail e-Commerce sites.

Using a network of elements referred to as “SYNQYs” that can be embedded into web sites, the solution places product promotional content onto coupon, loyalty, product listing and product detail pages without the need for deep server-side integration or manual content handling.

The solution can be integrated onto any major retailer’s e-Commerce site or through a popular tag management application such as Google Tag Manager or Ensighten.

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Because trade promotional campaigns often must align with emerging omnichannel consumer shopping patterns, the SYNQY platform is designed to give brand marketers the ability to tell more of their story at the ultimate moment of truth — right next to the product at the POS.

The solution is designed to prevent retailers from dealing with the struggle of getting up-to-date promotions distributed and displayed on retailer and independent dealer sites. The platform also turns off all promotions automatically when they end — to avoid any legal obligations or complications.

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