authenticity

The Step-Up in Ecommerce Sneaker Fraud

With the pandemic waning, sneaker lovers are once again stepping out to show off their coveted kicks, and sneaker reselling is on…

Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can…

Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need for granular personalization extends…

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to…

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will…

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before they visit a retailer’s…

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to…

Authenticity And Education Sway Shoppers More Than Social Media Influencers

Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended by a friend on…

Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters

In the wake of Hurricane Harvey’s landfall on the Texas Gulf Coast, retailers are making a colossal effort to help citizens in…

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authenticity

The Step-Up in Ecommerce Sneaker Fraud

Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Authenticity And Education Sway Shoppers More Than Social Media Influencers

Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

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