authenticity

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to…

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will…

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before they visit a retailer’s…

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to…

Authenticity And Education Sway Shoppers More Than Social Media Influencers

Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended by a friend on…

Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters

In the wake of Hurricane Harvey’s landfall on the Texas Gulf Coast, retailers are making a colossal effort to help citizens in…

NRF17 Sessions: The Challenge Of Customer Engagement

Attendees heard from top retailers and experts who shared the secrets of combining the uniqueness of a brand with data, analysis and…

#RIC16 Spotlights Retail’s Most Creative Disruptors

The retail model that has held sway for the last 2,000 years — build a store, stock it with appealing products and…

Do Retailers Appreciate Employees The Same Way They Appreciate Customers?

Did you know that Employee Appreciation Day is March 4? If not, that may be your first stumbling block to building long-term…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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