As retailers continue to search for new ways to better engage with shoppers, many have focused on enhancing their loyalty initiatives. Although a vast majority (80%) of company owners and business executives believe they are providing a “superior customer service experience,” industry research shows 54% of their customers disagree. This infographic highlights the importance of customer loyalty, and how retailers can move past challenges and enhance loyalty among target consumers.
As retailers continue to search for new ways to better engage with shoppers, many have turned to customer loyalty programs. Although most (80%) of company owners and business executives believe they are providing a “superior customer service experience,” industry research shows 80% of people who do not receive quality customer service will not complain but will take their business elsewhere. This infographic highlights the importance of customer loyalty and the challenges it presents to retailers.
