User-Generated Content 5 Steps Retailers Need To Follow To Take Control Of The Fragmented Customer Journey

85% of consumers trust user-generated content as much as personal recommendations. As they navigate a tangled web of social feeds, branded content, product reviews and more, consumers are increasingly turning to these reviews for guidance.

In this e-Book, you’ll find out how to leverage user generated content to stay connected to shoppers. You’ll also learn:

  • Five vital steps for creating a thriving user-generated content program; and
  • How Nordstrom is cementing long-term loyalty with its customers via industry influencers.

Take control of the fragmented customer journey! Download this e-Book to learn how to leverage user-generated content.

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