The term AI seems to be used everywhere, but how exactly can artificial intelligence improve e-Commerce results? This guide breaks down several use cases, including:
- How AI optimizes advertising to attract more customers and increase conversions;
- How AI learns from customer behavior in real time to increase sales;
- How deep learning networks use product images to improve customer searches; and
- How chatbots use conversations, messages and natural language data to provide customer service that emulates human contact.