Menu
RSS

Social Media Influences Purchases Of Consumer Electronics, Beauty Products

Nearly 60% of consumers have taken a blog or social media post into consideration when shopping in-store, but social networks' influence is not evenly distributed across all product categories. Social media influences purchases in three categories over others:

  • Consumer electronics (23%);
  • Beauty/fashion (21%); and
  • Household items (14%).

When planning social marketing strategies, retailers should skip celebrity endorsements, according to this infographic from Collective Bias. Less than 3% of consumers are more likely to buy a product based on a famous person's recommendation. Among Millennials, 70% prefer non-celebrity influencer product endorsements over those from traditional celebrities.

Nearly 60% of consumers have taken a blog or social media post into consideration when shopping in-store, but social networks' influence is not evenly distributed across all product categories. Social media influences purchases in three categories over others:

  • Consumer electronics (23%);
  • Beauty/fashion (21%); and
  • Household items (14%).

When planning social marketing strategies, retailers should skip celebrity endorsements, according to this infographic from Collective Bias. Less than 3% of consumers are more likely to buy a product based on a famous person's recommendation. Among Millennials, 70% prefer non-celebrity influencer product endorsements over those from traditional celebrities.

[click to expand]

IG Apteligent 04.26.16

Source: Collective Bias

back to top