85% of consumers trust user-generated content as much as personal recommendations. As they navigate a tangled web of social feeds, branded content, product reviews and more, consumers are increasingly turning to these reviews for guidance.
In this e-Book, you'll find out how to leverage user generated content to stay connected to shoppers. You'll also learn:
- Five vital steps for creating a thriving user-generated content program; and
- How Nordstrom is cementing long-term loyalty with its customers via industry influencers.