More consumers are relying on the web to purchase gifts and have them delivered directly to family and friends. Overall, women send 57% more e-gifts than men. However, e-gifts sent by men had a 27% higher average order value.
The below infographic, courtesy of Loop Commerce, outlines other e-gifting trends from 2014, including: Top e-gifting states and the most popular e-gifting categories.
More consumers are relying on the web to purchase gifts and have them delivered directly to family and friends. Overall, women send 57% more e-gifts than men. However, e-gifts sent by men had a 27% higher average order value.
The below infographic, courtesy of Loop Commerce, outlines other e-gifting trends from 2014, including: Top e-gifting states and the most popular e-gifting categories.
Source: Loop Commerce
