Today’s smarter consumer is instrumented, interconnected and intelligent – and retailers need to respond to all three qualities in order to have a positive impact. The online channel is key to retail success today. In 2009 11% of all retail spend was online; in 2020 it is predicted to rise to 21.4%. But retailers need to be present in all relevant channels are provide consistent messaging throughout.
To learn more about how to reach the smarter consumer and how to formulate an effective go-forward strategy, complete the form below to download the white paper titled “The Smarter Consumer,” presented by Verdict Consulting & Sterling Commerce.
