The Omnichannel Fulfillment Blueprint
Cutting-edge technologies and disruptive trends such as conversational commerce and AI are presenting retailers with a slew of new opportunities to reimagine their fulfillment experiences. However, these technologies are moot if retailers don’t have the proper foundation in place.
Following this blueprint, you can develop a solid foundation for omnichannel fulfillment success that includes:
- Understanding shopper needs and preferences;
- Prioritizing relevant fulfillment services;
- Defining critical processes across the enterprise;
- Improving transparency across all channels and touch points;
- Assessing and reassessing experiences based on new consumer preferences, market conditions and overall performance; and
- Leveraging technology to support and enrich every step of the process.
