The Long And Winding Road To Retail Success


Today’s omnichannel environment creates a complex purchasing path. Breaking the customer journey down into five stages can help retailers meet and guide potential customers. These stages include:

  1. Need recognition;
  2. Information search;
  3. Alternative evaluation;
  4. Purchase decision; and
  5. Post-purchase behavior.

Is your brand effectively guiding its shoppers through each of these phases? Find out by answering just five questions!

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