The Long And Winding Road To Retail Success

Today’s omnichannel environment creates a complex purchasing path. Breaking the customer journey down into five stages can help retailers meet and guide potential customers. These stages include:

1. Need recognition;
2. Information search;
3. Alternative evaluation;
4. Purchase decision; and
5. Post-purchase behavior.

Is your brand effectively guiding its shoppers through each of these phases? Find out by answering just five questions!

Take Quiz »