There is a clear disconnect between retailers’ strategies and shoppers’ expectations.
For example, 69% of retailers say they offer a superior online experience, according to research from IBM and Econsultancy. However, 51% of customers who left a company that “failed them” blamed a poor online experience.
This infographic, courtesy of IBM, outlines key takeaways from the survey of 276 businesses and 1,135 consumers.
There is a clear disconnect between retailers’ strategies and shoppers’ expectations.
For example, 69% of retailers say they offer a superior online experience, according to research from IBM and Econsultancy. However, 51% of customers who left a company that “failed them” blamed a poor online experience.
This infographic, courtesy of IBM, outlines key takeaways from the survey of 276 businesses and 1,135 consumers.
Source: IBM