Consumers are using their smartphones more frequently throughout the browsing and buying journey. As a result, their overall expectations of mobile offers and interactions are increasing.
While 44% of consumers want to earn and redeem loyalty points through their mobile phones, only 31% currently have these capabilities.
This infographic, courtesy of Mobiquity, uncovers results from a survey of 1,000 consumers regarding their mobile expectations and experiences.
Consumers are using their smartphones more frequently throughout the browsing and buying journey. As a result, their overall expectations of mobile offers and interactions are increasing.
While 44% of consumers want to earn and redeem loyalty points through their mobile phones, only 31% currently have these capabilities.
This infographic, courtesy of Mobiquity, uncovers results from a survey of 1,000 consumers regarding their mobile expectations and experiences.