The Art And Science Of Finding Your Tribe: How Retailers Can Build A Passionate Customer Community

In a world of endless choices and competitors who are quick to steal your thunder (and your business), finding your tribe is crucial.
Check out this iPaper to learn how you can embrace a “tribal mindset,” by either adding value to an existing community or building your own. Then, get an inside look into approaches from brands including Aerie, Huckberry and Sephora to uncover best practices that you can apply to your business. You’ll learn how to:

  • Find your company’s retail tribe;
  • Go beyond a one-size-fits-all strategy;
  • Embrace a mission that matters; and
  • Connect and resonate with your customers.

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