Shoppers are turning to their mobile devices more frequently to browse products and complete purchases. But for retailers, m-Commerce is more than just another buying channel. It also is a critical component of an effective omnichannel strategy.
Tools such as shopping apps, location-based services and mobile wallets help retailers deliver targeted messages to shoppers. This, in turn, creates the customer experience that shoppers are searching for and helps embed retailers into their customers’ lives in ways never before possible.
To learn more about how embracing mobile can help drive revenue for your company, fill out the form below to download the white paper, titled: The 2015 Mobile Opportunity: How Brands Are Shifting Their M-Commerce Strategies.