Tackling The Omnichannel Customer Data Challenge

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The inability to access and properly utilize customer data across channels leaves marketers with a bunch of half-completed steps in the customer journey.

The key to achieving this objective is having a more intimate understanding of the consumer and where they are in their buyer journey. This enables retailers to hyper-personalize messages to specific consumers. There’s value in solving the personalization challenge through a range of options – from simple data-based approaches to machine learning. Join us on Wednesday, April 18, for a webinar that will cover:

  • How to resolve customer identities across channels;
  • How to dynamically segment buyers according to actions; and
  • Real-time personalization marketing methods.

Don’t miss out! Register now to learn how B2C CRM technology can enhance your omnichannel marketing efforts.


Bryan Amaral

Bryan Amaral
Founder, President & CEO

Eric Keating

Allison Nolan
Director of Marketing Strategy & Engagement

Debbie Hauss

Debbie Hauss
Retail TouchPoints



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