Advertisement

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

MNTN_WP_0223_feat

Unlike broadcast television, Connected TV (CTV) gives today’s brands a receptive and engaged audience that’s completely measurable and fully targetable. It’s no wonder that the spending gap between linear TV and CTV continues to close as the platform becomes a third pillar of performance marketing strategies.

When CTV ad software is purpose-built for performance, it functions much like paid search and social. Best of all, it easily slots alongside those existing strategies — and covers blind spots from other channels.

In this guide, you’ll learn more about:

  • Why CTV is growing in popularity;
  • How CTV completes performance marketing strategies; and
  • CVT’s halo effect on other ad channels.

Download Now

Download Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with MNTN and consent to communications from MNTN, Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: