While most retailers rely on conversion rates to gauge the health of their business, only one in three consistently measures this vital data point. As a result, less than half (45%) of retailers believe they are able to understand the connection between online touch points and in-store behavior.
This infographic highlights the results of a recent Forrester Consulting study, commissioned by RetailNext, revealing that only half (49%) of consumers say they receive a consistent experience across shopping channels.
While most retailers rely on conversion rates to gauge the health of their business, only one in three consistently measures this vital data point. As a result, less than half (45%) of retailers believe they are able to understand the connection between online touch points and in-store behavior.
This infographic highlights the results of a recent Forrester Consulting study, commissioned by RetailNext, revealing that only half (49%) of consumers say they receive a consistent experience across shopping channels.
Source: RetailNext
