Retail Redefined: Investing For Success Through 2015

As retailers face more intense competition to attract and retain customers, they are working to find unique and innovative ways to improve customer interaction. Two key strategies that help achieve that goal are enhancements to customer relationship management (CRM) programs and analysis of customer feedback. Close to 40% of retailers recently surveyed state that changing customer expectations is one of the most difficult external challenges moving forward in the next 3 years.

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