Customer reviews already exert an outsize influence, particularly in the social commerce sphere: consumers trust them 12X more than marketing descriptions. But to get the most mileage from reviews, brands also should respond to users’ comments: 71% of consumers change their perception of a brand after seeing a response to a review.
Responding to customer service queries is even more vital: 90% of consumers expect an immediate response to their queries and complaints. Learn more ways to boost social commerce sales in this infographic from wikibuy.
Source: wikibuy.
