VP, Consumer Market Group
VP, Product Management
A major objective for any retailer is to better understand customer wants and needs, and then deliver effective offers and experiences across all channels. However, many organizations are stuck with siloed departmental systems and data, making better customer engagement a challenge.
During this webinar, retail experts from IXI Services, a division of Equifax, will outline how retailers can reach the ultimate business Nirvana by:
- Gaining a single view of customers across channels;
- Interacting with customers seamlessly across all channels;
- Leveraging insights across the enterprise; and
- Measuring and tracking effectiveness across the enterprise.
IXI Services executives also will share real-life use cases, and how different retailers have incorporated household economic data into their information mix to better identify and engage their most valuable consumers.