In-store personalization has evolved from a brand differentiator to a bedrock of retail strategy: 88% of shoppers say they want their shopping journey to feel personalized. But retailers are largely failing to meet consumer demands: just 18% of consumers feel they are receiving this level of service.
Offering personalization to shoppers in person isn’t just a traffic draw, but a sales driver: 59% of Millennials said they would spend more if a personal shopper offered them suggestions. Retailers that are tapping this desire include Nordstrom and Shoes of Prey with their personalized shoe collaboration.
Learn more about brick-and-mortar personalization and other offline innovations in this infographic from SMS.
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Source: SMS.
