Path to Revolutionary Merchandising and Marketing Decisions

Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.

Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.

In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to

  • Use shopper insights to make better merchandising decisions
  • Localize your assortment through optimization and collaboration
  • Deliver relevant, targeted promotions
  • Make pricing decisions that drive category and customer goals
  • Partner with your manufacturing partners across all your activities



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