Organizing for Success with Digital Retail

The retail landscape continues to evolve quickly, driven greatly by the information and options provided to consumers through the digital world (social media and e-commerce, for example). What does this new reality mean to traditional retail functions like merchandising, supply chain, store operations and marketing? And how are leading retailers adapting their organizations to overcome challenges and leverage opportunities?

Kevin O’Marah, Senior Fellow at the Stanford Global Supply Chain Forum, along with JDA Software have been conducting industry research to uncover threats to traditional retail and learn how retailers are successfully driving change across the enterprise.



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