More consumers are taking their “window-shopping” habits to the e-Commerce site. In fact, new research from comScore indicates approximately 70% of shopping carts are abandoned in the moments before the transaction is completed. The top three reasons consumers abandon carts are: 1) not ready to purchase (57%); 2) saving items for later (56%); and 3) high shipping costs (55%).
This infographic, courtesy of Milo, explores why shoppers fail to complete their online purchase, as well as how retailers can combat this trend.
More consumers are taking their “window-shopping” habits to the e-Commerce site. In fact, new research from comScore indicates approximately 70% of shopping carts are abandoned in the moments before the transaction is completed. The top three reasons consumers abandon carts are: 1) not ready to purchase (57%); 2) saving items for later (56%); and 3) high shipping costs (55%).
This infographic, courtesy of Milo, explores why shoppers fail to complete their online purchase, as well as how retailers can combat this trend.
