Mobile Web Opportunity: How to craft personalized experiences designed for a mobile-first world

Did you know only 19% of consumers prefer shopping on a mobile device over shopping on a desktop? But 60% of e-Commerce traffic originates on smartphones.

In this whitepaper, Dynamic Yield shares 6 steps to win the mobile-first customer:

  • Use cross-device behaviors to target customer segments;
  • Construct a single, unified view of each customer;
  • Prevent mobile cart abandonment with targeted messaging;
  • Create robust product recommendations;
  • Optimize e-Commerce for the small screen; and
  • Engage customers based on cross-device activity.

Download the whitepaper and learn how to close the mobile conversion gap.

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