Mobile Marketing Guide: How To Engage Shoppers At The Point Of Purchase Intent

Mobile commerce sales are projected to grow to nearly 73% of e-Commerce sales worldwide by 2021, according to eMarketer. To win their share of this revenue, retailers need to tailor their marketing to the demands of the mobile screen — and the mobile consumer.

This how-to guide details the top retail imperatives to maximize mobile marketing’s impact, including:

  • Reaching the shopper at the moment of purchase intent — already a priority for 47% of retail executives;
  • Accessing, understanding and leverage a wide range of customer data;
  • Offering shorter videos designed to fit the mobile device screen; and
  • Increasing the use of SMS messaging, which has significantly higher open rates than email.

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