Mobile, Analytics, and Beacons – How to Effectively Scale, Optimize, and Get ROI out of Retail Deployments

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 AaronPIAaron Dane
Retail Experience & Innovation Manager
Point Inside

JamesTaylorPIJames Taylor
Head of Retail Partner Reporting & Analytics
Point Inside


Debbie Hauss
Retail TouchPoints



Beacons are now one of the top technologies for retailers looking to engage mobile shoppers in-store. Deployed effectively, beacons can bridge the gap between the digital and physical shopping experiences. Done poorly, beacons can cause a headaches for your shoppers, store managers, and headquarters. To effectively deploy beacons, retailers need to consider scale, value exchange, and ROI.
With over 6 years of experience in defining, deploying, and scaling innovation in stores, including building successful beacon and indoor location programs, we’ll offer tips that you can bring back to your teams including:

  • Effectively scale a beacon deployment
  • Creating a successful customer engagement strategy
  • Achieving ROI with your beacon programs
  • Examples of use cases

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