Location-Based Consumer Reviews Drive Store Traffic

User-generated content (UGC) has a significant impact on consumer behavior, particularly when it’s tied to a nearby retailer: 82% of shoppers place high importance on reviews for local stores and businesses, so location-based content can help drive store traffic.

Retailers seeking to maximize the benefits of UGC should combine consumer-supplied visuals with their own branded pictures: 62% of shoppers prefer to purchase products from brands that post both manufacturer/retailer and consumer photos.

Learn more about how to boost conversions via customer advocacy in this infographic from ResellerRatings.

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Source: Reseller Ratings

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