User-generated content (UGC) has a significant impact on consumer behavior, particularly when it’s tied to a nearby retailer: 82% of shoppers place high importance on reviews for local stores and businesses, so location-based content can help drive store traffic.
Retailers seeking to maximize the benefits of UGC should combine consumer-supplied visuals with their own branded pictures: 62% of shoppers prefer to purchase products from brands that post both manufacturer/retailer and consumer photos.
Learn more about how to boost conversions via customer advocacy in this infographic from ResellerRatings.
Source: Reseller Ratings
