Retailers have many opportunities to collect customer data — perhaps too many. In fact, one of the biggest challenges is unifying data captured via multiple touch points. The goal is to have unified customer profiles to assure, for example, that the Jane Smith in the store is the same Jane Smith who was just browsing on her mobile app.
This case study infographic from Persio provides the steps used by a real-world retailer in executing a successful O2O (online-to-offline) strategy. The retailer leveraged in-store holiday traffic along with mobile, email and POS-based loyalty program data to collect tens of thousands of unified digital customer IDs. That’s a valuable prize in any game.
Retailers have many opportunities to collect customer data — perhaps too many. In fact, one of the biggest challenges is unifying data captured via multiple touch points. The goal is to have unified customer profiles to assure, for example, that the Jane Smith in the store is the same Jane Smith who was just browsing on her mobile app.
This case study infographic from Persio provides the steps used by a real-world retailer in executing a successful O2O (online-to-offline) strategy. The retailer leveraged in-store holiday traffic along with mobile, email and POS-based loyalty program data to collect tens of thousands of unified digital customer IDs. That’s a valuable prize in any game.
Source: Persio
